I'd like to introduce OptionsOptions. It's a script for 3dsMax which builds configurators for you. You just have to set up your model and materials in a specific way in 3dsMax and the script publishes the model and creates a mini-website with a menu. This mini website is the actual configurator.
The script is in public beta at the moment. I invite you to try it out and to give feedback. Do you like the website it generates, what features would you like to see, how do you think the material conversion from 3dsMax to pbr looks?
It's pretty basic at the moment, you can change the materials on your models. Material support is also limited at the moment, only standard materials without textures.
Here's everything you need to get going:
Video multiple materials
Example configurator stormtrooper
Example confiugrator Taksi, model by https://sketchfab.com/erbaycelik
Before starting please take the time to actually watch the videos or even better: read the docs. It's worth it!